Higher ed achieves
more with Goodkind.
Higher ed achieves more with Goodkind.
Increase enrollment & retention with a modern student communications platform.
Increase your team’s enrollment & retention with a modern student communications platform.
Chat with us
Built for higher ed
Reach globally
Reach globally
Powered by AI
Built for higher ed
Built for higher ed
Reach globally
Powered by AI
Trusted by over 80 leading institutions
Trusted by over 80 leading institutions
Trusted by over 80 leading institutions
As student expectations evolve, we believe the tech that powers it should too.
Goodkind was founded during the pandemic as institutions sought new ways to meet students digitally, without losing the human touch.
Starting with video messaging, Goodkind has evolved with our partner institutions to help communicate with students throughout their journeys, from start to finish.
Today, partner institutions use Goodkind products for:
Moving inquiries to applications
Increasing their application completion rates
Generating more deposits
Mitigating summer melt
Providing orientation information
Advancement and fundraising
Are you tired of getting ghosted ?
Tired of getting ghosted
by students?
All Goodkind products are designed to capture attention and build trust between you and your students.
All Goodkind products are designed to capture attention and build trust between you and your students.
Video Messaging
Texting
Reels
Chatbot
WhatsApp Automation
Post
Show you care
As students are inundated with content, building trust is critical. Capture attention and show you care with personalized application updates, orientation information, and more.
Workflow-based campaigns
Integrate your CRM to seamlessly deliver personalized videos at key moments in the student journey, driving students to take meaningful actions and stay engaged.
Campus generated video
Request videos from across your campus, staff, faculty, and students, to engage students with the right people at the right time.
Video Messaging
Texting
Reels
Chatbot
WhatsApp Automation
Post
Show you care
As students are inundated with content, building trust is critical. Capture attention and show you care with personalized application updates, orientation information, and more.
Workflow-based campaigns
Integrate your CRM to seamlessly deliver personalized videos at key moments in the student journey, driving students to take meaningful actions and stay engaged.
Campus generated video
Request videos from across your campus, staff, faculty, and students, to engage students with the right people at the right time.
Video Messaging
Texting
Reels
Chatbot
WhatsApp Automation
Post
Show you care
As students are inundated with content, building trust is critical. Capture attention and show you care with personalized application updates, orientation information, and more.
Workflow-based campaigns
Integrate your CRM to seamlessly deliver personalized videos at key moments in the student journey, driving students to take meaningful actions and stay engaged.
Campus generated video
Request videos from across your campus, staff, faculty, and students, to engage students with the right people at the right time.
Built for inquiry to app, admit to enroll, to melt mitigation and beyond.
Built for inquiry to app, admit to enroll, to melt mitigation and beyond.
Built for inquiry to app, admit to enroll, to melt mitigation and beyond.
We are higher ed obsessed engineers and enrollment managers who thrive on your feedback. All of our products share a common set of building blocks that make Goodkind easy to setup and operate.
We are higher ed obsessed engineers and enrollment managers who thrive on your feedback. All of our products share a common set of building blocks that make Goodkind easy to setup and operate.
Audience segmentation & integrations
Optimize your student experience with instant insights and performance data, both at the aggregate and individual student level. View pre-built reporting or seamlessly send engagement data back to your CRM/SIS.
Audience segmentation & integrations
Optimize your student experience with instant insights and performance data, both at the aggregate and individual student level. View pre-built reporting or seamlessly send engagement data back to your CRM/SIS.
Audience segmentation & integrations
Optimize your student experience with instant insights and performance data, both at the aggregate and individual student level. View pre-built reporting or seamlessly send engagement data back to your CRM/SIS.
Audience segmentation & integrations
Optimize your student experience with instant insights and performance data, both at the aggregate and individual student level. View pre-built reporting or seamlessly send engagement data back to your CRM/SIS.
Powerful analytics
Optimize your student experience with instant insights and real-time performance data, both at the aggregate and individual student level. Automatically send data back to your CRM.
Powerful analytics
Optimize your student experience with instant insights and real-time performance data, both at the aggregate and individual student level. Automatically send data back to your CRM.
Powerful analytics
Optimize your student experience with instant insights and real-time performance data, both at the aggregate and individual student level. Automatically send data back to your CRM.
Campaign management
Send the right message at the right time through the right channel to capture student attention. Easily build and send targeted messages using our modern campaign builder.
Campaign management
Send the right message at the right time through the right channel to capture student attention. Easily build and send targeted messages using our modern campaign builder.
Campaign management
Send the right message at the right time through the right channel to capture student attention. Easily build and send targeted messages using our modern campaign builder.
Powered by AI
Goodkind uses the latest AI GPT models made by OpenAI to power your enrollment funnel.
Powered by AI
Goodkind uses the latest AI GPT models made by OpenAI to power your enrollment funnel.
Powered by AI
Goodkind uses the latest AI GPT models made by OpenAI to power your enrollment funnel.
Teams
Goodkind is built for all teams on campus such as admissions, student success, advancement, and financial aid.
Teams
Goodkind is built for all teams on campus such as admissions, student success, advancement, and financial aid.
Teams
Goodkind is built for all teams on campus such as admissions, student success, advancement, and financial aid.
What higher ed is saying
What higher ed is saying
Hear firsthand experiences from leaders in higher education who have partnered with Goodkind to enhance their student communication strategies.
Hear firsthand experiences from leaders in higher education who have partnered with Goodkind to enhance their student communication strategies.
"I love using WhatsApp by Goodkind. The interface is really easy to use, and our student data comes in directly from Slate. I was actually taken aback with the amount of responses we got so quickly! Even if it’s just a thank you, it’s great to know that students are engaged with our messages."
Rocio Lopez
Assistant Director of Admissions at Loyola University New Orleans
"I cannot tell you how much easier it is to build a Goodkind campaign than send an email blast. It’s changed our workflow and we couldn’t be happier."
Nicole St. Pierre
Student Recruiter at Georgian College
"With Goodkind, you can create a tailored experience for each student and make them feel comfortable by just showing your face. Instead of it being passive, we're the ones initiating a conversation. So it's much more invitational, it's much more welcoming."
Heather Lewis
Manager, International Recruitment and Services at Sault College
"As the director of admission, I love the Goodkind platform. My staff loves it, our faculty love it, and there is no better way to engage with our students."
Molly Berry
Director of Admission at Millikin University
"This isn't just your average service provider, because there are a ton of them in our world in higher ed. This is something that was absolutely made so thoughtfully for both, not just us as the enrollment team, but for the students that we serve."
Jessica Morales Maust
Assistant Vice President of Enrollment Management at Marian University
"Students don’t answer the phone, they watch Goodkind videos and that's made our recruitment team so much more productive. It’s easy to forget or ignore a text message…it’s much harder to ignore a person."
Alejandro Herrera
Director of Recruitment & Orientation at Austin Peay State University
"Goodkind is the TikTok of Higher Ed!"
Hazel Claros
Director of Admissions at University of San Diego
"Our Admissions department has seen incredible results. I would highly recommend using Goodkind for your admissions processes."
Jeremy Waldeier
Director of Recruitment at Northwest Missouri State University
"This past recruiting season, we surpassed our own most optimistic expectations (exceeding our goal by 19%). Goodkind was a tangible point of differentiation for us, and helped achieve this team win."
Craig Chipps
Manager, Canadian Recruitment at Wilfrid Laurier University
"Students don’t answer the phone, they watch Goodkind videos and that's made our recruitment team so much more productive. It’s easy to forget or ignore a text message…it’s much harder to ignore a person."
Alejandro Herrera
Director of Recruitment & Orientation at Austin Peay State University
"Goodkind is the TikTok of Higher Ed!"
Hazel Claros
Director of Admissions at University of San Diego
"Our Admissions department has seen incredible results. I would highly recommend using Goodkind for your admissions processes."
Jeremy Waldeier
Director of Recruitment at Northwest Missouri State University
"This past recruiting season, we surpassed our own most optimistic expectations (exceeding our goal by 19%). Goodkind was a tangible point of differentiation for us, and helped achieve this team win."
Craig Chipps
Manager, Canadian Recruitment at Wilfrid Laurier University
"I love using WhatsApp by Goodkind. The interface is really easy to use, and our student data comes in directly from Slate. I was actually taken aback with the amount of responses we got so quickly! Even if it’s just a thank you, it’s great to know that students are engaged with our messages."
Rocio Lopez
Assistant Director of Admissions at Loyola University New Orleans
"I cannot tell you how much easier it is to build a Goodkind campaign than send an email blast. It’s changed our workflow and we couldn’t be happier."
Nicole St. Pierre
Student Recruiter at Georgian College
"With Goodkind, you can create a tailored experience for each student and make them feel comfortable by just showing your face. Instead of it being passive, we're the ones initiating a conversation. So it's much more invitational, it's much more welcoming."
Heather Lewis
Manager, International Recruitment and Services at Sault College
"As the director of admission, I love the Goodkind platform. My staff loves it, our faculty love it, and there is no better way to engage with our students."
Molly Berry
Director of Admission at Millikin University
"This isn't just your average service provider, because there are a ton of them in our world in higher ed. This is something that was absolutely made so thoughtfully for both, not just us as the enrollment team, but for the students that we serve."
Jessica Morales Maust
Assistant Vice President of Enrollment Management at Marian University
"I love using WhatsApp by Goodkind. The interface is really easy to use, and our student data comes in directly from Slate. I was actually taken aback with the amount of responses we got so quickly! Even if it’s just a thank you, it’s great to know that students are engaged with our messages."
Rocio Lopez
Assistant Director of Admissions at Loyola University New Orleans
"I cannot tell you how much easier it is to build a Goodkind campaign than send an email blast. It’s changed our workflow and we couldn’t be happier."
Nicole St. Pierre
Student Recruiter at Georgian College
"With Goodkind, you can create a tailored experience for each student and make them feel comfortable by just showing your face. Instead of it being passive, we're the ones initiating a conversation. So it's much more invitational, it's much more welcoming."
Heather Lewis
Manager, International Recruitment and Services at Sault College
"As the director of admission, I love the Goodkind platform. My staff loves it, our faculty love it, and there is no better way to engage with our students."
Molly Berry
Director of Admission at Millikin University
"This isn't just your average service provider, because there are a ton of them in our world in higher ed. This is something that was absolutely made so thoughtfully for both, not just us as the enrollment team, but for the students that we serve."
Jessica Morales Maust
Assistant Vice President of Enrollment Management at Marian University
"Students don’t answer the phone, they watch Goodkind videos and that's made our recruitment team so much more productive. It’s easy to forget or ignore a text message…it’s much harder to ignore a person."
Alejandro Herrera
Director of Recruitment & Orientation at Austin Peay State University
"Goodkind is the TikTok of Higher Ed!"
Hazel Claros
Director of Admissions at University of San Diego
"Our Admissions department has seen incredible results. I would highly recommend using Goodkind for your admissions processes."
Jeremy Waldeier
Director of Recruitment at Northwest Missouri State University
"This past recruiting season, we surpassed our own most optimistic expectations (exceeding our goal by 19%). Goodkind was a tangible point of differentiation for us, and helped achieve this team win."
Craig Chipps
Manager, Canadian Recruitment at Wilfrid Laurier University
Our partners results speak for themselves
Learn how institutions have improved student communications with Goodkind
Our partners results speak for themselves
Learn how institutions have improved student communications with Goodkind
Our partners results speak for themselves
Learn how institutions have improved student communications with Goodkind
Student expectations
are sky high
Join 80+ institutions meeting
new expectations with Goodkind.
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